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The platform

One command layer for the whole client business.

Websites are the visible surface. Underneath, Dramac runs the CRM, automations, commerce, invoicing, chat, and portals that keep each client business operating — on one composed platform.

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Dramac
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Good morning, Lena
Studio Kestrel · 6 clients
Avg health
62%
MRR
$18.4k
Automations
98
Automation queue
Lead follow-uprunning
Booking reminder9:00
Invoice nudgerunning
Client revenue+14%

The agency command room — every client business, module, and automation on one surface.

The lifecycle, expanded

From launch to long-term growth.

The lifecycle spine is the product navigation and the brand story — four stages, one continuous operating surface.

Launch

Onboard the client, generate the website with AI, configure modules, connect a domain and email, and publish the foundation.

kestrel.studioLive

Automate

Wire triggers, AI actions, schedules, and webhooks across modules so the repetitive day-to-day work runs itself.

LeadAISend

Manage

Run CRM, bookings, orders, invoices, chat, content, media, and client operations from one surface.

AAcme CoWon
RRiversideLead

Grow

Run campaigns, publish content and social, and report on health, revenue, and activity for long-term success.

Campaign reach+22%
One operating layer

Modules, automation, AI, and portals — connected.

Each part shares one data model, so a change in one module is felt everywhere it should be. That is the difference between a stack of tools and a command layer.

Modules

Install what each client needs — websites, CRM, commerce, bookings, and more.

Automation

The connective tissue — triggers, schedules, and webhooks across every module.

Intelligence

Built into operations — drafting, summarising, and surfacing the next action.

Client portals

A branded surface where clients approve, request, and follow their business.

See the command layer in action.

Walk through the agency command room with our team and map it to your client portfolio.

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